Senior Marketing Analytics Consultant
Core
Senior Marketing Analytics Consultant driving data-driven decision-making, marketing performance measurement, and business insights generation for a global payments client.
Role type
Senior Marketing Analytics Consultant
Builds
Actionable recommendations, measurable business outcomes, dashboards, reports, and performance scorecards
Domain
Marketing Analytics / Payments / Consulting
Deliverable
dashboards & analysis
Required skills
Marketing Analytics, Project Management, Stakeholder Management, SQL, Excel, Tableau/Power BI, Campaign Analytics, Customer Analytics, Data Visualization
Preferred skills
Consulting experience, Agile project delivery frameworks
Technologies
SQL, Excel, Tableau, Power BI
Responsibilities
Partner with client stakeholders to understand business objectives and strategic priorities; Drive marketing analytics projects from requirement gathering through execution and delivery; Analyse campaign performance, customer behaviour, and business performance metrics to generate actionable insights; Develop frameworks and methodologies for marketing effectiveness measurement; Translate analytical findings into business recommendations and executive-ready presentations; Manage project timelines, risks, dependencies, and stakeholder communications; Create dashboards, reports, and performance scorecards to track key business metrics; Support business reviews and strategic planning discussions through data-driven insights.
Seniority
Senior, hands-on IC