Product Manager, SEO & AEO
Core
Drive product-led growth for Rover by optimizing organic visibility and answer-engine rankings to increase bookings across the pet care marketplace.
Role type
Senior Product Manager (SEO & AEO)
Builds
Landing pages, AI-assisted workflows, and product features that improve search visibility and conversion.
Domain
Pet care technology / Search Engine Optimization / Answer Engine Optimization
Deliverable
product features
Required skills
SEO strategy, AEO, product management, cross-functional leadership, funnel analysis, SQL, AI/LLM integration, data analytics, growth experimentation
Preferred skills
Multi-brand optimization, international SEO, marketing technology, UX partnership
Technologies
AI, Excel, SQL, UX, UI Design
Responsibilities
Lead Rover-wide AEO and SEO growth strategy; independently launch landing pages to improve organic visibility; identify and assess emerging SEO/AEO opportunities; build and use AI-assisted workflows for opportunity discovery and reporting; coordinate execution with development, content, and analytics teams; measure results and drive product decisions based on data insights.