Associate Director of Integrated Content Marketing
Core
Leads firm-wide, audience-driven global content strategy and editorial direction to elevate a law firm's reputation through distinctive content.
Role type
Associate Director of Integrated Content Marketing
Builds
Firm-wide content strategies, editorial calendars, multimedia storytelling assets, and content operating systems for legal leaders.
Domain
Legal services / Professional services
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Global content strategy, editorial direction, story mining, multimedia storytelling, content operating system design, team management, AI roadmap execution, cross-functional collaboration
Preferred skills
B2B content marketing, law firm or professional services experience, media/publisher background, multi-brand strategy
Technologies
Microsoft Office, iManage
Responsibilities
Oversee firm-wide global content strategy and editorial standards; translate business goals into actionable content plans; manage and develop a team of content strategists and specialists; oversee external execution partners and distribution channels; operationalize content workflows including AI integration; review performance metrics and optimize content strategy.
Seniority
Senior, hands-on IC with management responsibilities
