Research Analyst
Core
Provides quantitative and qualitative research insights to support sales and marketing teams for an audio company.
Role type
Research Analyst
Builds
Data-driven presentations, ad effectiveness studies, and brand lift studies for advertisers.
Domain
Media research and audio advertising
Deliverable
dashboards & analysis
Required skills
Media research, survey development, data analysis, Excel, PowerPoint, ad-hoc research, brand lift studies, attribution measurement
Preferred skills
Nielsen Audio, Scarborough, MRI-Simmons, ACT 1, Media Monitors, Media Radar, comScore, DISQO, Dynata, statistics and analytics resources
Responsibilities
Utilize primary and syndicated research tools to provide data for advertisers; Create insightful data driven presentations; Fulfill ad-hoc sales research requests; Help with strategy and execution of custom ad effectiveness projects; Handle brand lift studies; Utilize attribution measurement tools to evaluate campaign performance; Educate and partner with marketing and sales staff on analytics usage
Seniority
Individual Contributor
