Sr. Analyst, Marketing Science
Core
Senior Analyst driving marketing investment evaluation and optimization through enterprise Marketing Mix Modeling (MMM) and incrementality experimentation.
Role type
Senior IC marketing science analyst
Builds
Enterprise measurement ecosystem, investment strategies, and analytics solutions
Domain
Retail marketing, econometrics, causal inference
Deliverable
production ML models
Required skills
Marketing Mix Modeling (MMM), experimental design, causal inference, SQL, Python, R, data analytics, stakeholder management
Preferred skills
Vertex AI, AutoML, web analytics tools, Tableau, KPI framework development
Technologies
GCP BigQuery, SAS, Adobe Analytics, Adobe Target, Jupyter Notebook, Tableau
Responsibilities
Analyze large data volumes to create dashboards and reports; cleanse, validate, and test data; design rigorous marketing experiments; calibrate econometric models with empirical results; collaborate with stakeholders to deliver analytics solutions.
Seniority
Senior, hands-on IC
