Category Marketing Specialist
Core
Supports development and tracking of strategic marketing goals by providing reporting, analysis, and project management support for cross-functional marketing initiatives.
Role type
Category Marketing Specialist
Builds
Strategic marketing playbooks, event briefs, and aggregate performance reports for assigned departments.
Domain
Retail / Category Management
Deliverable
dashboards & analysis
Required skills
Competitive activity tracking, vendor campaign analysis, project management, promotional calendar management, stakeholder collaboration, data reporting
Preferred skills
Strategic process improvement, cross-functional stakeholder management, adaptive learning
Technologies
SharePoint, PowerPoint, Excel
Responsibilities
Track and report on competitive activity and aggregate marketing performance; Collaborate to execute reporting on vendor campaign performance; Support development of department strategy playbooks and strategic event briefs; Manage internal promotion generation and barcode processes; Maintain centralized reference documents for promotional coverage; Report marketing and competitive activity in status updates.
Seniority
Individual Contributor, entry-level to mid-level