Payroll & Primacy Strategy Lead - Growth (Openbank)
Core
Define and evolve Openbank's strategy to become customers' primary bank by strengthening long-term relationships through payroll and primary banking relationships.
Role type
Senior strategy lead (customer growth & primacy)
Builds
Customer engagement initiatives, payroll conversion programs, and long-term loyalty strategies for Openbank's digital banking platform.
Domain
Digital Banking / Financial Services
Deliverable
product features
Required skills
Strategic vision for customer engagement, data-driven commercial strategy, cross-functional coordination, KPI analysis, customer lifecycle management
Preferred skills
CRM ecosystems, digital marketing, banking product knowledge
Technologies
Data analytics tools, CRM platforms
Responsibilities
Define payroll and primacy strategy, design initiatives to increase conversion and loyalty, analyze end-to-end payroll journey, monitor KPIs, prioritize strategic initiatives, lead cross-functional teams
Seniority
Senior, hands-on IC