Global Digital Product & Experience Manager
Core
Lead the definition and evolution of the end-to-end digital insurance experience across app, web, and assisted channels while governing product backlogs for Digital Insurance squads.
Role type
Global Digital Product & Experience Manager
Builds
Digital insurance products and customer journeys
Domain
Insurance, Banking, Financial Services
Deliverable
product features
Required skills
Digital product management, Cross-channel experience optimization, Product backlog ownership, Attribution modeling, Paid media scaling, A/B and multivariate testing, International market coordination, Matrix organization navigation, Digital funnel dynamics, Behavioral science and user psychology
Preferred skills
Insurance/banking/financial services domain expertise, MBA or postgraduate studies, Portuguese language proficiency
Technologies
Google Analytics 4, Adobe Analytics, Adobe Target, Google Ads, Meta Ads, Campaign Manager 360, Tag management tools
Responsibilities
Lead the definition and evolution of the end-to-end digital insurance experience across app, web, and assisted channels; Drive journey simplification, friction reduction, and customer-centric design principles; Act as functional owner of the Digital Insurance squads and govern backlog prioritization; Coordinate closely with Technology and BECO teams to ensure timely delivery; Work closely with the Digital Analytics Lead to ensure transparency and comparability of KPIs; Identify high-performing initiatives across markets and develop structured playbooks to replicate them.
Seniority
Senior, hands-on IC with strategic coordination
