Customer Strategy Analyst - Santander Insurance
Core
Build and maintain a robust analytical framework to monitor, understand, and drive customer strategy performance across global and local markets for Santander Insurance.
Role type
Customer Strategy Analyst (Analytics & Performance)
Builds
Dashboards & analysis
Domain
Insurance / Customer Analytics
Deliverable
dashboards & analysis
Required skills
SQL, Excel, Data visualization (Power BI, Tableau), KPI definition, Customer segmentation, Hypothesis testing, ROI analysis
Preferred skills
Artificial intelligence application, Data modeling, Portuguese language
Technologies
SQL, Excel, Power BI, Tableau
Responsibilities
Develop and maintain analytical environment to monitor customer performance across geographies; Define and standardize KPIs and metrics; Track and analyze evolution of key customer KPIs (CLV, NPS, churn); Conduct deep-dive analyses to identify performance drivers; Analyze business impact of strategic initiatives; Translate complex analytical findings into actionable recommendations for stakeholders.
Seniority
Mid-Senior (5+ years experience)