Sr Director, Consumer Analytics
Core
Architect enterprise consumer analytics and business intelligence to drive growth and transform business results for a $10B CPG portfolio.
Role type
Sr Director, Business Intelligence / Consumer Analytics
Builds
Actionable insights from syndicated panel, POS, and secondary data sources; AI implementation for buyer behavioral data; standardized reporting and analytics.
Domain
Consumer Packaged Goods (CPG) / Food & Beverage / Retail Analytics
Deliverable
Dashboards & analysis
Required skills
Strategic fluency, executive presence, team management, data storytelling, empirical marketing best practices, project management, vendor management, business forecasting, market penetration analysis, category insights
Preferred skills
CPG and Food industry experience, VP-level vendor side experience, Master's degree in Statistics/Economics/Data Science
Technologies
Syndicated panel data, POS data, secondary data sources, AI tools for behavioral data
Responsibilities
Identify and share growth opportunities based on analytic capabilities and category insights; Distill disparate data into narratives influencing senior leadership (CEO, CFO, CMO); Manage a team of internal employees and external contractors; Envision and drive integration of best practices across the enterprise; Build a culture of curiosity and thought leadership; Humanize data through deep consumer knowledge; Execute insights to action and steer the enterprise Insights team.
Seniority
Senior, hands-on IC with strategic leadership
