Therapy Development Marketing Manager, THV
Core
Shape and drive the European Therapy Development strategy for referrer engagement, advancing diagnosis and referral pathways for patients with aortic stenosis.
Role type
Strategy-level marketing manager (therapy development)
Builds
Diagnosis and referral pathway initiatives (CATALYST program) for structural heart disease patients
Domain
Healthcare / Life Sciences / Cardiovascular
Deliverable
product features
Required skills
Strategy definition, HCP engagement, cross-functional alignment, program management, stakeholder influence, project management, data analysis
Preferred skills
Cardiovascular disease domain expertise, digital engagement tools, CRM campaign management, presentation skills
Technologies
CRM, digital engagement tools
Responsibilities
Own the CATALYST program strategy and roadmap; Partner with country marketing and commercial field teams to identify referral barriers; Develop and optimize HCP engagement strategies; Lead account activation approaches; Partner with Medical Affairs to develop HCP education programs; Define and monitor program success measures; Manage cross-functional projects and program budgets
Seniority
Senior, hands-on IC
