Associate Product Manager, US Marketing
Core
Supports execution of US Marketing strategy and tactics by developing marketing materials and digital assets to enable the sales force for cardiovascular care products.
Role type
Associate Product Manager (US Marketing)
Builds
Marketing materials, digital assets, training campaigns, and product demonstrations for medical professionals and patients.
Domain
Healthcare / Cardiovascular / Medical Devices
Deliverable
product features
Required skills
Project management, cross-functional alignment, vendor management, market analysis, clinical knowledge acquisition, sales enablement support, global-to-local campaign adaptation, claims substantiation, stakeholder engagement.
Preferred skills
Sales or healthcare industry experience, MS Office Suite proficiency, market share and pricing dynamics knowledge, new product introduction support.
Technologies
MS Office Suite, Vault (asset management system)
Responsibilities
Partner with product managers to develop and deploy marketing and training materials; Lead asset approval ensuring claims substantiation; Adapt global marketing messages to US market needs; Support omnichannel marketing efforts; Support sales force effectiveness through training and internal campaigns; Develop technical and clinical knowledge to deliver product demonstrations; Monitor inventory and demand of marketing materials; Engage with field teams and stakeholders to gather insights; Manage vendors for asset development; Support introduction of new products; Travel ~30-40% for customer meetings and conferences.
Seniority
Associate, execution-focused IC