Product Marketing Manager - TAVI
Core
Lead downstream marketing efforts and US product expertise for TAVI products, focusing on market growth, strategy implementation, and field support.
Role type
Product Marketing Manager (Medical Devices)
Builds
Market awareness, sales strategies, and promotional materials for TAVI/TAVR products.
Domain
Healthcare / Medical Devices / Structural Heart Disease
Deliverable
product features
Required skills
downstream marketing, market analysis, competitive assessment, product positioning, financial skills, project management, regulatory compliance knowledge
Preferred skills
influence and motivation, multi-project management, technical/scientific information understanding
Technologies
None stated
Responsibilities
Provide on-going field support and grow market awareness for TAVI; work with sales team on US strategy implementation including digital strategy; maintain in-depth knowledge of competitor products and market trends; contribute to annual marketing plans including customer segmentation and SWOT analysis; manage field device demo needs and promotional collateral; partner with regulatory colleagues on material review; drive Sales, Margin, and key performance metrics.
Seniority
Mid-level, hands-on IC