Country Marketing Manager, TMTT Germany
Core
Architect national marketing strategy for Edwards Lifesciences' Mitral and Tricuspid Therapies in Germany, driving market development and competitive differentiation in the structural heart disease sector.
Role type
Senior Country Marketing Manager (Medical Devices)
Builds
National marketing plans, product launch campaigns, and customer engagement programs for the German TMTT business unit.
Domain
Medical Devices / Structural Heart Disease / Cardiology
Deliverable
product features
Required skills
Strategic marketing planning, market development, competitive analysis, project management, KOL management, customer segmentation, clinical knowledge of structural heart disease, regulatory framework understanding, cross-functional collaboration.
Preferred skills
Sales experience, product launch execution, market forecasting, pricing strategy, clinical data interpretation.
Technologies
Microsoft Office Suite
Responsibilities
Lead development of German TMTT marketing strategy aligned with European vision; identify strategic opportunities for market growth; develop and measure impact of country marketing plans; execute country events strategy including congresses; localize marketing assets and manage customer segmentation; partner with Medical Affairs and Commercial teams on KOL engagement.
Seniority
Senior, hands-on IC with strategic leadership