Head of Marketing Insights
Core
Lead global market intelligence and trend forecasting to shape enterprise strategy, growth priorities, and innovation pipelines through actionable insights.
Role type
Senior leadership, global head of insights & intelligence
Builds
Global Insights Center of Excellence, strategic recommendations, innovation pipelines
Domain
Global B2B ingredient, food, beverage, specialty chemical, life sciences, CPG
Required skills
Global market intelligence, trend forecasting, strategic planning, portfolio management, AI-enabled insights, advanced analytics, team leadership, cross-functional influence, storytelling, ambiguity management
Preferred skills
MBA or related commercial discipline, experience in global matrixed organizations, expertise in North America/EMEA/APAC/LATAM markets, AI/automation implementation
Technologies
AI-enabled insights, advanced analytics, data platforms, automation
Responsibilities
Lead global market intelligence and trend forecasting capabilities; Shape enterprise strategy and growth priorities through insights; Synthesize multiple sources of intelligence into actionable recommendations; Partner with Global Category Marketing to quantify market opportunities; Identify and prioritize near-term growth opportunities; Anticipate future market shifts to uncover whitespace; Guide strategic planning and investment priorities; Ensure innovation pipelines are grounded in validated customer needs; Build and scale AI-enabled insights capabilities; Define and lead a world-class Global Insights Center of Excellence; Champion a culture of insight-led decision making
Seniority
Senior, hands-on IC
