Category Marketing Manager, Foodservice
Core
Manage product categories within the staples segment (shelf stable products) for the foodservice channel, driving growth and financial performance.
Role type
Category Marketing Manager
Builds
Marketing plans, promotional programs, and category growth strategies for foodservice staples.
Domain
Foodservice / Retail Marketing
Deliverable
product features
Required skills
P&L management, strategic planning, cross-functional leadership, competitive analysis, project management, pricing strategy, new product development support, trade spending management, forecasting, supply chain alignment.
Preferred skills
Knowledge of foodservice syndicated data and industry tools.
Technologies
Foodservice syndicated data tools, industry analysis tools.
Responsibilities
Manage profit and loss (P&L) for assigned categories; Develop and implement growth strategies; Coordinate cross-functional teams; Conduct competitive and industry analysis; Lead customer-driven category management projects; Develop category marketing collateral and promotional programs; Support pricing activities, trade spending, and forecasting.
Seniority
Mid-level, hands-on IC