Product Specialist
Core
Manage the Castrol Auto Lubricant portfolio in the China market, delivering strategy, roadmaps, and marketing plans to ensure sustainable business growth.
Role type
Senior Marketing Product Specialist (Automotive Lubricants)
Builds
Auto lubricant product portfolio, innovation pipeline, and go-to-market strategies for the China market.
Domain
Automotive industry, Lubricants, Chemicals
Deliverable
product features
Required skills
Portfolio management, New Product Development (NPD), Pricing strategy, Market intelligence, Project management, Product lifecycle management
Preferred skills
New Energy Vehicle (NEV) product innovation, 4P marketing integration, Complex project management
Technologies
None explicitly stated
Responsibilities
Anticipate market/technology/customer trends to drive portfolio innovation; Monitor competitor product and price movements to identify optimization opportunities; Own 3-year product innovation and pipeline planning; Lead end-to-end New Product Development including launch plans and internal/external communication; Lead portfolio price positioning and value chain design; Develop product assets such as propositions, demos, and sales presenters; Conduct post-launch performance reviews and identify mitigation plans for under-performing products; Monitor product life cycles and lead portfolio simplification; Drive collaboration with Activation, Brand, Technical, Sales, and Global Marketing teams.
Seniority
Senior, hands-on IC
