Principal Product Marketing Manager, Services
Core
Own and establish the product marketing function for F5 Global Services (Professional Services, Customer Support, Education, Managed/SOC Services) to drive bookings, attach, renewals, and customer outcomes.
Role type
Principal Product Marketing Manager (Services)
Builds
Global Services go-to-market strategy, narrative, messaging architecture, and service packaging/tiering.
Domain
Cybersecurity / Application Delivery Platform / Professional Services
Deliverable
product features
Required skills
B2B enterprise technology marketing, product marketing, services marketing, go-to-market strategy, services attach/renewal strategy, marketing impact measurement, executive storytelling, market/competitive research, sales/partner enablement
Preferred skills
Networking/AI/cybersecurity/cloud services marketing, services sales/consulting background, training/certification programs, application delivery/security market knowledge, AI tools fluency
Technologies
CRM, business intelligence data, AI tools
Responsibilities
Establish operating model and KPIs for services marketing; Develop services narrative and value propositions; Partner on service packaging and pricing; Design programs to increase services attach and adoption; Integrate services into platform launches; Conduct market and win-loss research; Build sales and partner enablement materials; Lead demand gen campaigns and represent services at events.
Seniority
Principal, hands-on IC with strategy & mentorship
