Marketing Manager - Retail Shopping Centre
Core
Lead marketing and communications strategies for World Square Shopping Centre to drive foot traffic, sales, and asset performance.
Role type
Marketing Manager (Retail Shopping Centre)
Builds
Annual marketing campaigns, pop-up retail activations, digital marketing, PR, and community engagement initiatives.
Domain
Commercial Real Estate / Retail
Deliverable
product features
Required skills
Integrated marketing strategy, digital marketing, brand management, PR, budget management, market research, stakeholder management, project management
Preferred skills
Experience in retail or property environments, experience with pop-up retail activations, experience managing promotional funds
Technologies
None stated
Responsibilities
Develop and deliver annual marketing and communications strategy; Lead Pop-Up Retail and Activations strategy; Oversee brand management and consistency; Build relationships with precinct stakeholders (Council, retailers, etc.); Direct retailer support initiatives (leasing meetings, launch strategies); Manage market research and demographic analysis; Oversee marketing budget and financial processes; Prepare performance reports with ROI analysis; Conduct daily centre walks for asset presentation.
Seniority
Mid-Senior, hands-on IC