Marketing Communications Specialist
Core
Support product launches, develop marketing campaigns, and drive commercial success for industrial coating systems across Europe.
Role type
Marketing Communications Specialist (B2B Industrial)
Builds
Customer-facing marketing content, campaign materials, and trade show/promotional activities
Domain
Industrial manufacturing / Coating systems / B2B
Deliverable
product features
Required skills
Campaign management, Project management, Digital marketing (SEO, online advertising), B2B product marketing
Preferred skills
Experience with technical/industrial products, Trade show management
Technologies
SEO tools, Online advertising platforms
Responsibilities
Lead and support global product launch initiatives, Manage marketing campaigns from planning through execution and performance tracking, Create and coordinate customer-facing marketing content and campaign materials, Partner with Sales, Product Management, and Engineering teams to support commercialization activities, Support trade shows, customer events, and promotional activities, Identify opportunities to improve marketing effectiveness and campaign performance
