Customer Journey Expert Home
Core
Shape the entire digital sales journey for NN's home insurance products within ING's digital ecosystem to boost online sales and enhance customer satisfaction.
Role type
Customer Journey Expert (Digital Sales & Strategy)
Builds
Digital sales funnels, customer flows, and cross-selling strategies between banking and insurance products.
Domain
Insurance (Home/Fire/Family) + Digital Sales
Deliverable
product features
Required skills
Digital strategy, segmentation & personalization, data analysis, project management, market analysis, cross-selling strategy
Preferred skills
Digital communication training, design thinking, agile methodology
Technologies
Google Analytics, Adobe Analytics
Responsibilities
Build and execute action plans for online sales; define and prioritize digital roadmaps; optimize traffic, engagement, and conversion; conduct market and competitive analyses; develop cross-selling strategies; improve Net Promoter Score (NPS) and customer contact strategies.
Seniority
Mid-Senior (5+ years experience)
