Customer Journey Expert Non Life
Core
Shape the customer's entire digital sales journey for non-life insurance products by combining strategy, customer experience, data analysis, and digital innovation.
Role type
Customer Journey Expert (Digital Sales & CX)
Builds
Digital sales flows, product pages, segmentation strategies, and personalized customer acquisition initiatives.
Domain
Insurance (Non-Life) / Digital Sales
Deliverable
product features
Required skills
Digital sales process knowledge, design thinking, analytics, project management, segmentation strategies, funnel optimization, NPS improvement, contact strategy design
Preferred skills
Insurance domain expertise, French and Dutch language proficiency
Technologies
Figma, Google Analytics, Adobe Analytics
Responsibilities
Drive sales across digital and brokerage channels, develop and optimize digital sales flows and product pages, design segmentation and personalization strategies, continuously improve the digital sales funnel, translate business needs into user stories and test plans, propose initiatives to enhance digital visibility and customer acquisition, implement initiatives to improve Net Promoter Score (NPS), develop contact strategies aligned with key customer life moments
Seniority
Mid-level, hands-on IC
