Chapter Lead - Brand Strategy - 12 month contract
Core
Lead enterprise brand strategy and customer experience standards across digital, physical, and human interactions for a major Australian bank.
Role type
Senior IC brand strategy and experience design lead
Builds
Enterprise brand architecture, customer journey roadmaps, and experience principles for digital and physical touchpoints
Domain
Banking / Customer Experience / Brand Strategy
Deliverable
product features
Required skills
Brand strategy, customer experience design, service design, digital product strategy, behavioral research, executive influence, cross-functional program leadership, AI-enabled experience design
Preferred skills
AI literacy, responsible design, accessibility, privacy
Technologies
None explicitly listed
Responsibilities
Own and evolve enterprise brand strategy and portfolio principles; Translate brand pillars into product and go-to-market decisions; Define experience principles across digital, physical, and assisted channels; Lead brand governance and design system inputs; Coach and grow a high-performing chapter
Seniority
Senior, hands-on IC with enterprise influence
