Executive Manager Consumer Finance Marketing - 12 month fixed term contract
Core
Building marketing strategy for Consumer Finance (Credit Cards) to drive customer acquisition, engagement, and retention.
Role type
Senior strategic marketing leader (Chapter Lead)
Builds
Marketing plans and communications for consumer credit products
Domain
Retail banking / Consumer Finance
Deliverable
product features
Required skills
Consumer finance commercial acumen, strategic marketing leadership, data-driven marketing planning, paid media and adtech implementation, cross-functional agile team leadership, retail banking value chain collaboration
Preferred skills
Agile team leadership, influencing senior leadership
Technologies
adtech, paid media platforms
Responsibilities
Develop marketing strategy for customer acquisition and retention, embed customer insights into value propositions, drive innovation within the marketing ecosystem, lead cross-functional agile teams, review operating environment and pivot plans, lead a team of strategic marketers