Product Manager, SMA
Core
Develop and execute global marketing initiatives, tactical plans, and campaigns for pharmaceutical products, indications, or disease areas.
Role type
Senior Product Manager (Pharmaceutical Marketing)
Builds
Integrated marketing campaigns, content programs, congress activities, and customer engagement initiatives
Domain
Life Sciences / Pharmaceuticals
Deliverable
product features (via careerplan.io/jobs/REQ24256-product-manager-sma-at-biibhr)
Required skills
Integrated marketing strategy, campaign execution, agency management, market intelligence, competitive analysis, budget management, project management, stakeholder management, regulatory compliance knowledge
Preferred skills
MBA or Master's degree, direct affiliate or in-market commercial experience, US commercial experience, additional languages
Technologies
None stated
Responsibilities
Develop and execute integrated marketing tactics and campaigns aligned to brand objectives; Lead agency partners and cross-functional stakeholders to deploy marketing materials; Support brand planning through customer insights and performance tracking; Manage congress planning and promotional review processes; Manage project budgets, agency spend, and campaign performance reporting