Product Marketing Manager, Financial Services
Core
Drive go-to-market strategy, product adoption, and messaging for legal practice management software to empower law firms and legal professionals.
Role type
Product Marketing Manager (SaaS)
Builds
Legal practice management platform (Clio)
Domain
Legal Technology / SaaS
Deliverable
product features
Required skills
Go-to-market strategy, product positioning, data analytics, customer insights, cross-functional collaboration, storytelling, campaign execution, market research, KPI tracking
Preferred skills
Fintech or payments experience, legal industry experience
Technologies
Analytics platforms
Responsibilities
Develop GTM strategies for new features, create product messaging and campaigns, enable internal teams on product benefits, execute adoption programs, gather customer feedback, conduct market research, track marketing performance metrics
Seniority
Mid-level, hands-on IC