Product Marketing Manager, Financial Services
Core
Lead go-to-market (GTM) and product adoption efforts for legal practice management software, including positioning, messaging, new feature launches, and internal enablement.
Role type
Product Marketing Manager
Builds
Go-to-market strategies, product messaging, campaigns, and adoption programs for Clio's legal AI platform.
Domain
Legal Technology (LegalTech) / SaaS
Deliverable
product features
Required skills
Product marketing strategy, go-to-market planning, data analytics, storytelling, cross-functional collaboration, market research, competitive intelligence, KPI tracking
Preferred skills
Fintech or payments experience, legal or legal technology industry experience
Technologies
Analytics platforms
Responsibilities
Partner with product teams to develop strategies for new feature launches; create product messaging and campaigns; enable internal teams (sales, support, CS) on product benefits; execute tactical marketing plans to drive adoption; speak to customers for feedback; collaborate on market research; build and test marketing experiments; track and report on marketing performance and KPIs.
Seniority
Mid-level (2-4 years experience)
