Media Research Specialist
Core
Assists in maximizing KTXL Sacramento station revenue and ratings opportunities by overseeing, analyzing, and maintaining research information from Nielsen, Comscore, Wide Orbit, and other tools to support sales and marketing effectiveness.
Role type
Media Research Specialist
Builds
Performance reports, customized sales and research presentations, campaign data for proof of performance
Domain
Media research and analytics
Deliverable
dashboards & analysis
Required skills
Data storytelling, media research analysis, media software proficiency, report preparation, presentation skills, digital and linear media campaign knowledge, Microsoft Office proficiency
Preferred skills
Marketing, Communications, English, or Statistics degree, ability to work under pressure, problem-solving, deductive reasoning, organizational skills
Responsibilities
Oversee and analyze research data from Nielsen, Comscore, and Wide Orbit; compile and distribute ratings facts, trends, and analysis to Sales, News, and Promotions departments; prepare performance reports within deadlines; create customized sales and research presentations; gather campaign data for client proof of performance; communicate research findings to department leaders
Seniority
Mid-level, part-time
