Media Research Specialist
Core
Analyze media research data from Nielsen, Comscore, and other tools to support sales and marketing effectiveness for KTXL Sacramento station.
Role type
Media Research Specialist
Builds
Performance reports, customized sales presentations, and campaign proof-of-performance data for Sales, News, and Promotions departments.
Domain
Broadcast media / Market research
Deliverable
dashboards & analysis
Required skills
Data storytelling, media research analysis, statistical analysis, report writing, presentation skills, Microsoft Office proficiency, digital and linear media campaign knowledge
Preferred skills
Experience with media research software, ability to learn new tools quickly, client meeting presentation experience
Responsibilities
Oversee and maintain research information from Nielsen, Comscore, and Wide Orbit; compile and distribute ratings facts, trends, and analysis; prepare performance reports; create sales and research presentations; gather campaign data for client proofs of performance; communicate research findings to department leaders
Seniority
Mid-level, hands-on IC
