Research Director, Audience Insights, Content Insights
Core
Lead video measurement research to inform the creation, iteration, and performance tracking of video content and franchises at The New York Times.
Role type
Senior Research Director (Video/Audience Insights)
Builds
Actionable insights for video production, distribution, and editorial strategy
Domain
Media & Entertainment / Video Content
Deliverable
Dashboards & analysis
Required skills
Market research, user research, quantitative research, qualitative research, tracking program management, data analysis, project management, vendor management, visualization
Preferred skills
B.A./B.S. degree
Technologies
Survey tools, visualization tools
Responsibilities
Conduct concept testing, pilot testing, and audience appetite studies for video franchises; build longitudinal tracking for audience health and churn; establish video performance benchmarks across platforms; lead quantitative and qualitative research on format and content preferences; manage multiple research projects and external vendors.
Seniority
Senior, hands-on IC with leadership responsibilities
