Copywriter- Healthcare Consumer Experience
Core
Create patient-facing content and B2B marketing materials to translate behavioral science into action, motivating patients to seek care and helping healthcare organizations improve outcomes.
Role type
Senior B2B/B2B2C Copywriter (Healthcare Consumer Experience)
Builds
Patient engagement campaigns, executive thought leadership, sales enablement assets, and product positioning narratives.
Domain
Healthcare technology / Consumer science / Behavioral health
Deliverable
product features | dashboards & analysis
Required skills
Exceptional writing ability, B2B/B2B2C marketing experience, ability to write for executive and buyer audiences, strategic messaging, content optimization, AI tool usage
Preferred skills
Healthcare or health tech background, product marketing experience, executive ghostwriting experience, familiarity with AI-supported workflows
Technologies
AI content tools
Responsibilities
Develop thought leadership and white papers for C-suite audiences; create sales enablement materials and brand campaign copy; translate complex healthcare concepts into clear messaging; partner with Product and Marketing teams to refine go-to-market strategy; evaluate content effectiveness and refine based on engagement data.
Seniority
Senior, hands-on IC