Copywriter- Healthcare Consumer Experience
Core
Create patient-facing content and B2B marketing materials to translate behavioral science into action, motivating patients to seek care and positioning Health Catalyst's technology in the market.
Role type
Senior B2B/B2B2C Copywriter (Healthcare Consumer Experience)
Builds
Patient engagement campaigns, executive thought leadership, and product positioning narratives for healthcare organizations.
Domain
Healthcare technology and consumer behavior
Deliverable
product features
Required skills
Exceptional writing ability, B2B or B2B2C marketing experience, ability to write for executive and buyer audiences, critical thinking, ability to communicate complex healthcare concepts, familiarity with AI-supported content workflows
Preferred skills
Healthcare or health tech background, product marketing or growth marketing experience, executive ghostwriting experience
Technologies
AI tools for content generation and optimization
Responsibilities
Develop thought leadership content (POVs, white papers), create sales enablement materials, translate complex healthcare concepts into clear messaging, partner with Product and Marketing teams to refine go-to-market strategy, evaluate content effectiveness and refine messaging based on engagement data
Seniority
Senior, hands-on IC
