ICX Brand Engagement Director
Core
Translating brand priorities and customer needs into integrated healthcare professional (HCP) and patient experience strategies, prioritized journeys, and activation roadmaps.
Role type
Director, Integrated Customer Experience (ICX)
Builds
Coordinated HCP and patient experience strategies, activation roadmaps, and enterprise ICX standards
Domain
Biopharmaceutical / Healthcare
Deliverable
product features
Required skills
ICX engagement, customer journey orchestration, digital platform strategy, AI-enabled customer engagement, cross-functional leadership, vendor management, strategic problem-solving
Preferred skills
Biopharmaceutical industry experience, highly regulated industry experience, managing external agencies
Technologies
Digital platforms, marketing automation, customer data platforms, activation technologies
Responsibilities
Partner with Business Units to translate brand strategy into customer experience strategies; Define priority customer journeys and activation roadmaps; Establish end-to-end customer experience plans; Coordinate cross-functional activation priorities; Identify high-value AI and digital use cases; Develop enterprise ICX standards and governance processes; Evaluate experience effectiveness using performance data and feedback.
Seniority
Director, strategic leadership