Associate Director, Digital Discoverability & AI Optimization
Core
Leading enterprise strategy and standards for digital discoverability across traditional search engines and emerging AI-powered answer and retrieval platforms to improve visibility and reduce misinformation risk.
Role type
Associate Director, Digital Strategy & AI Optimization
Builds
Enterprise standards for AEO, GEO, AI-ready website architecture, and LLM ingestion readiness for Vertex's digital assets.
Domain
Biotechnology / Digital Strategy / AI Search Optimization
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Enterprise digital strategy, AEO, GEO, AI-powered search technologies, metadata & schema management, information architecture, search intelligence, performance measurement, cross-functional stakeholder influence
Preferred skills
Pharmaceutical/biotech industry experience, Digital Experience Platforms (Acquia, CDPs), conversational AI, retrieval-augmented experiences, agency/vendor management, strategic planning
Technologies
Acquia, Customer Data Platforms, analytics platforms, search intelligence tools
Responsibilities
Define enterprise strategy for AEO and GEO; Establish governance for discoverability and citation performance; Define standards for AI-ready websites and semantic architecture; Partner with digital teams to optimize assets for AI retrieval; Translate search intelligence into actionable business recommendations; Evaluate emerging AI search and conversational capabilities; Drive cross-functional alignment across ops, content, commercial, and legal teams.
Seniority
Senior, hands-on IC with strategic leadership
