Director of Brand Engagement & Social
Core
Director leading social media strategy, consumer public relations, and brand engagement activations to drive Gen Z/Alpha relevance and fan engagement for Dutch Bros Coffee.
Role type
Director, Brand Engagement & Social
Builds
Social content, PR campaigns, and merchandise/activation programs
Domain
QSR / Consumer Packaged Goods / Social Media
Deliverable
product features
Required skills
Social media strategy, Social listening & analytics, Consumer & media relations, Team leadership, Cross-functional collaboration, Gen Z/Gen Alpha culture fluency
Preferred skills
Experience in trend-driven brands (QSR, Cosmetics, Apparel)
Technologies
Social analytics tools, Social listening platforms
Responsibilities
Own strategy and content across all social channels; Lead social analytics and listening to surface real-time insights; Grow fan engagement and virality across social platforms; Lead consumer public relations to maximize earned media; Oversee agency partner relationships and budget for PR and social; Lead team of direct reports for social content and community; Own strategy for consumer merchandise giveaways and sticker programs.
Seniority
Director, strategic leadership & team management