Payer Marketing Manager (Hybrid)
Core
Develop and execute payer marketing strategies and communications to ensure access to Insulet's Omnipod® diabetes management products in international markets.
Role type
Payer Marketing Manager
Builds
Payer access strategies, value communication assets, and campaign materials for the Omnipod® product line.
Domain
Medical devices / Diabetes care / Market Access / Health Economics
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Payer marketing strategy, health economics, reimbursement processes, clinical and economic evidence synthesis, international market knowledge, communications planning, content management
Preferred skills
Advanced degree in Life Sciences/Health Economics/Public Health/Pharmacy/Business, experience across multiple international markets, digital communications channel expertise
Technologies
Content management systems
Responsibilities
Develop evidence-based payer strategies and messaging tailored to specific geographies; Design and implement targeted marketing strategies for payer channels; Validate value propositions with internal and external stakeholders; Define and monitor KPIs for payer marketing initiatives; Build and curate global repositories of approved value messages and evidence; Partner with regional teams to gather payer insights and shape communication strategies.
Seniority
Mid-level, hands-on IC