Product Marketing, Specialist, Fraud
Core
Define and articulate product story and value proposition for Interac's fraud prevention solutions, translating technical details into clear business materials for financial institutions and enterprise partners.
Role type
B2B product marketing specialist (fraud prevention)
Builds
Fraud prevention solutions for banks, businesses, and individuals
Domain
Financial services / Fintech / Fraud prevention
Deliverable
product features
Required skills
B2B marketing strategy, product narrative development, go-to-market execution, cross-functional collaboration, market and competitor research, KPI tracking, sales enablement
Preferred skills
Experience in financial services, fintech, or fraud prevention
Technologies
None stated
Responsibilities
Define product story and value proposition, coordinate integrated marketing deliverables, conduct market and competitor research, track marketing KPIs, develop sales enablement materials
Seniority
Mid-level specialist (3-5 years experience)
