Digital Acquisition Strategy Expert | Growth
Core
Drive execution of ING's digital acquisition strategy to increase digital sales and scale customer acquisition through data-driven initiatives and optimized journeys.
Role type
Senior Digital Acquisition Strategy Expert (Growth)
Builds
Scalable digital acquisition engine and optimized customer acquisition journeys for ING's retail, SME, and corporate customers.
Domain
Banking / Digital Growth & Acquisition
Required skills
Digital Growth strategy, Acquisition roadmap execution, Digital sales funnel optimization, Customer journey management, Data-driven decision making, Cross-functional leadership, Experimentation (A/B testing), Stakeholder management, Commercial acumen, Strategic thinking
Preferred skills
Performance marketing, Digital product management, AI and personalization, Automation, Growth mindset, Execution excellence
Technologies
A/B testing tools, Analytics platforms, Experimentation frameworks
Responsibilities
Own and drive execution of the digital acquisition roadmap; Identify and prioritize new customer acquisition opportunities across digital channels; Drive growth of digital sales across priority retail products; Improve end-to-end digital acquisition journeys to increase conversion; Establish and maintain a structured experimentation backlog; Align acquisition priorities across Growth, Marketing, Product, Sales, Data and Technology stakeholders.
Seniority
Senior, hands-on IC with strategic scope