Consumer Communications Expert Lead
Core
Lead consumer communications strategy and media relations for ING Australia, shaping brand reputation and customer engagement across owned and earned media channels.
Role type
Senior Lead, Consumer Communications & Media Relations
Builds
Integrated communications campaigns, media stories, and brand narratives for ING Australia
Domain
Banking / Financial Services
Deliverable
product features
Required skills
Strategic communications planning, media relations, storytelling and content development, social media and influencer strategy, crisis communications, stakeholder management, agency and budget management
Preferred skills
Knowledge of Australia's media landscape, experience in complex organizations, ability to influence senior leaders
Technologies
N/A
Responsibilities
Lead media relations strategy and press office activity; develop proactive communications campaigns; build relationships with journalists and influencers; identify newsworthy opportunities; support major campaigns and product launches; provide strategic advice to senior leaders; coach team members; support crisis communications planning
Seniority
Senior, hands-on IC with team leadership