Analytics Enablement Expert
Core
Partner with Product, Marketing, and Customer teams to measure campaign performance, optimize communication strategies, and influence decision-making through data-driven insights and tools.
Role type
Senior IC analytics enablement expert (campaigns & marketing)
Builds
In-house analytics tools, dashboards, and data visualizations for internal use
Domain
Banking / Financial Services / Marketing Analytics
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
Advanced SQL, Python or R scripting, data wrangling, statistical analysis, Tableau or similar visualization tools, dimensional modelling
Preferred skills
DevOps experience, version control tools, experience with large complex datasets
Responsibilities
Integrate data from multiple sources to measure campaign performance and customer engagement; perform complex data cleansing and transformation; develop dashboards and visualizations to communicate performance trends; liaise with stakeholders to gather operational challenges and present data-driven recommendations; use statistical analysis to advise on campaign strategy and targeting parameters.
