Funnel Optimization Specialist | Acquisition - Home'Bank App @ING Bank
Core
Own the optimization of the end-to-end acquisition funnel within the Home'Bank mobile app, driving conversion rates and customer activation from install to relationship growth.
Role type
Funnel Optimization Specialist (Acquisition)
Builds
Scalable acquisition flywheel for the Home'Bank mobile app
Domain
Fintech / Mobile Banking / Digital Acquisition
Deliverable
product features
Required skills
Funnel analysis, A/B testing, Conversion Rate Optimization (CRO), Mobile app journey analysis, Data interpretation, Stakeholder management, UX collaboration
Preferred skills
GA4/Adobe, MMP, Amplitude, Event tracking implementation
Technologies
GA4, Adobe, MMP, Amplitude
Responsibilities
Analyze end-to-end mobile acquisition funnel drop-offs and frictions; Design and drive A/B tests and experimentation initiatives; Optimize in-app onboarding flows and interactions; Build and maintain funnel dashboards and performance tracking; Partner with Product, Engineering, and Marketing to implement improvements; Monitor KPIs such as CVR and activation rate.
Seniority
Mid-level, hands-on IC