Director, Theranostics Marketing Strategy - Radioligand Imaging
Core
Develop and execute integrated marketing strategy and commercial planning for Novartis's Radioligand Imaging (RLI) portfolio to drive market leadership and customer engagement.
Role type
Director, Marketing Strategy
Builds
Integrated marketing roadmaps, customer campaigns, and market development initiatives for the RLI portfolio
Domain
Healthcare / Pharma / Radioligand Imaging
Deliverable
product features
Required skills
Marketing strategy, Commercial planning, Market analysis, Customer engagement, Strategic leadership, Cross-functional collaboration, Financial acumen, Product lifecycle management
Preferred skills
Diagnostics imaging experience, Oncology knowledge, Specialty treatments experience, Data analytics, Responsible AI practices
Technologies
None stated
Responsibilities
Develop cohesive marketing strategy for the RLI portfolio, Lead commercial strategy and planning, Drive targeted customer activation, Shape market development and category leadership, Interface across key functions to achieve product objectives, Embed best practices for customer behavior change
Seniority
Director, strategic leadership