Digital Marketing Execution Lead
Core
Ensures consistent digital visibility and engagement for selected products within the Commercial Portfolio by managing digital content, channels, and compliance.
Role type
Senior IC Digital Marketing Execution Lead
Builds
Digital content and channel readiness for product activation
Domain
Pharmaceuticals / Healthcare
Required skills
Digital marketing, Digital content operations, Omnichannel execution, Regulatory compliance, Team leadership, Cross-functional collaboration, Content management systems, Basic analytics interpretation, Stakeholder engagement, Succession planning
Preferred skills
Direct P&L management, Regulated industry experience (pharmaceuticals/healthcare)
Technologies
Content management systems, Approved digital channels
Responsibilities
Conduct light-touch digital engagement to maintain product visibility, Manage and update digital materials for relevance and compliance, Coordinate MLR reviews for content updates, Engage with Execution Excellence for omnichannel guidance, Lead and develop cross-functional teams
Seniority
Senior, hands-on IC with leadership responsibilities