(Senior)Brand Manager
Core
Define product strategy and implement tactical plans to drive brand growth for pharmaceutical products.
Role type
Senior Brand Manager (Pharmaceuticals)
Builds
Promotional activities, brand growth strategies, and compliant regulatory communications for healthcare professionals.
Domain
Healthcare / Pharmaceuticals
Deliverable
product features
Required skills
Product Marketing, Product Lifecycle Management (PLM), Commercial Excellence, Cross-Functional Collaboration, Digital Marketing, Asset Management, Operational Excellence, Stakeholder Engagement, Influencing Skills, Market Insights
Responsibilities
Prepare content for Integrated Brand Teams and Launch Teams; monitor and analyze tactical plans to ensure brand growth; lead development of promotional activities; monitor and control brand budgets and marketing mix; identify market insights via customer interactions; execute central and regional marketing activities; monitor product performance and external environment; collaborate with Medical teams to scout centers and KOLs; oversee distribution of regulatory documents and safety information; report technical complaints and adverse events; distribute marketing samples; ensure workplace safety compliance.
