Brand Manager Oncology
Core
Translating global and regional therapeutic area strategies into locally relevant brand plans to deliver sustainable growth, market share, and patient impact for assigned oncology brands.
Role type
Brand Manager (Oncology)
Builds
Locally relevant brand strategies, omnichannel campaigns, and patient support programs
Domain
Pharmaceutical / Oncology
Deliverable
product features
Required skills
Brand strategy development, omnichannel marketing, customer segmentation, budget management, cross-functional leadership, data-driven decision-making, product lifecycle management
Preferred skills
Digital and AI-enabled tools integration, patient activation program design
Technologies
Digital marketing platforms, AI-enabled marketing tools
Responsibilities
Lead product launch planning and execution, partner with and train sales teams on brand messaging, monitor performance through key insights and business outcomes, drive patient activation and support programs, ensure compliance with industry regulations and company policies
Seniority
Mid-to-Senior, hands-on IC
