Senior Manager, Consumer Payments Marketing – Debit, Next Gen, eCommerce & New Digital Payments
Core
Senior Manager leading consumer marketing strategies for Debit, Next Gen, eCommerce, and New Digital Payments across Latin America (LAC), serving as a business partner to Product teams to drive adoption and engagement.
Role type
Senior Manager, Consumer Payments Marketing
Builds
Marketing strategies, campaigns, and go-to-market plans for Visa's payment products
Domain
Financial Services / Fintech / Payments
Deliverable
product features
Required skills
Consumer marketing strategy, product marketing, cross-functional leadership, market activation, competitive positioning, consumer insights translation, campaign execution
Preferred skills
Financial services/fintech experience, Next Gen consumer understanding, digital behaviors expertise, Latin America market knowledge, strategic thinking, stakeholder influence
Technologies
None explicitly listed
Responsibilities
Develop and execute Debit consumer marketing strategy across LAC; Drive relevance and adoption among Next Gen consumers (Gen Z/Millennials); Accelerate eCommerce marketing growth; Drive adoption of new digital payment flows; Translate consumer insights into actionable marketing briefs and plans; Lead integrated planning with media, creative, and sponsorship partners
Seniority
Senior Manager, hands-on IC with strategic oversight
