Marketing Manager
Core
Drive client marketing, merchant partnerships, sponsorships, and strategic initiatives for Visa Taiwan to enhance business outcomes and brand value.
Role type
Marketing Manager (Client Marketing & Partnerships)
Builds
Co-marketing programs, sponsorship activations, integrated marketing campaigns, and strategic partnership initiatives.
Domain
Payments technology, financial services, retail, travel, and eCommerce.
Deliverable
product features
Required skills
Client marketing strategy, partnership development, campaign planning and execution, budget management, stakeholder coordination, vendor management, data analysis, project management.
Preferred skills
MBA, experience in FMCG/technology/retail/banking, digital and social media campaign expertise.
Technologies
Digital marketing platforms, social media tools, project management software.
Responsibilities
Lead planning and execution of client marketing initiatives with issuer partners; develop and execute co-marketing programs with merchant partners; manage end-to-end campaign execution from briefing to post-campaign evaluation; manage campaign budgets, forecasts, and vendor negotiations; collaborate with cross-functional teams (Sales, Product, Finance, Legal) and regional teams; ensure compliance with brand guidelines and legal requirements.
Seniority
Mid-Senior, hands-on IC