Head of Marketing Services - FBL
Core
Lead the growth and development of the Client Marketing function for Visa's FBL, executing bespoke co-marketing plans with key clients (Issuers, merchants, acquirers, fintechs) and managing sponsorship activations for the Paris 2024 Olympic and Paralympic Games.
Role type
Head of Marketing Services (Client Marketing)
Builds
Bespoke co-marketing plans, sponsorship activations, and B2B2C marketing campaigns for Visa and its strategic partners.
Domain
Payments technology, B2B2C marketing, Sponsorship management
Deliverable
product features
Required skills
B2C marketing expertise, B2B marketing knowledge, team leadership, client relationship management, sponsorship activation strategy, budget management, compliance management, business development support, pricing acumen
Preferred skills
Experience with well-known brands, experience in client-facing functions, experience in account activation and usage, loyalty marketing
Technologies
N/A
Responsibilities
Identify and drive co-marketing opportunities with clients and partners; oversee end-to-end B2B2C marketing approach for sponsorship properties and product launches; support Business Development efforts like RFPs and prospecting; ensure compliance of marketing projects with policies and regulations; oversee efficient use of marketing program budget and financing processes.
Seniority
Senior, hands-on IC with line management responsibility