Marketing Manager, Merchant/Co-brand Segment
Core
Manage end-to-end delivery of high-impact marketing programs for Visa's merchant and co-brand partner clients, including payments strategy, loyalty, and sponsorship campaigns.
Role type
Senior Marketing Manager (Client Delivery)
Builds
Client marketing engagements, campaign activations, and strategic marketing plans for financial institutions, fintechs, and merchants.
Domain
Payments technology, B2B/B2C marketing, Sponsorship & Experiential Marketing
Deliverable
product features
Required skills
Client relationship management, Strategic marketing planning, Cross-functional project leadership, Budget and scope management, Stakeholder communication, Campaign execution
Preferred skills
Merchant and co-brand partner experience, Agency and vendor management, Financial services industry knowledge, Data-driven optimization, Executive presence
Technologies
Microsoft Excel, Word, PowerPoint, Tableau, AI tools
Responsibilities
Lead client discussions and present marketing plans and campaign results; Translate business objectives into actionable marketing strategies and execution roadmaps; Manage a broad portfolio of concurrent marketing engagements from initiation to completion; Coordinate across internal teams and external agencies to drive alignment and deliver commitments; Identify risks and develop mitigation plans; Optimize programs using consumer insights and performance data.
Seniority
Senior, hands-on IC
