AI-Native Growth Marketer
Core
AI-Native Growth Marketer driving customer acquisition, engagement, and conversion across Visa's digital ecosystem using generative AI, automation, and experimentation.
Role type
Analyst-level Growth Marketer (AI-Native)
Builds
Digital growth strategies, AI-powered content scaling, and optimized customer journeys for Visa's Value-Added Services.
Domain
Payments Technology / Digital Marketing / Generative AI
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Generative AI & agentic workflows, Conversion Rate Optimization (CRO), SEO/GEO, Digital Analytics, Experimentation (A/B testing), Customer Journey Optimization, Content Scalability, Market Analysis, Project Management
Preferred skills
Advanced Degree (MBA/Masters), 3+ years experience, Lifecycle Optimization, Performance-focused digital marketing
Technologies
AI platforms, Automation frameworks, Synthetic testing tools, Digital experience platforms
Responsibilities
Develop and execute digital growth strategies; Identify emerging growth channels and technologies; Leverage AI for workflow automation and insight generation; Execute experimentation programs (CRO, A/B testing); Optimize SEO/GEO and digital discoverability; Build measurement frameworks and dashboards; Partner with cross-functional teams to scale digital experiences.
Seniority
Analyst, hands-on execution with strategic influence