Marketing Manager - Visa Commercial Solutions, SMB Segment
Core
Provide holistic marketing support, develop campaigns, and create sales enablement materials for Visa's SMB business segment.
Role type
Marketing Manager (SMB Segment)
Builds
Marketing campaigns, sales enablement collateral, pitch materials, and thought leadership content for the SMB segment.
Domain
Payments technology / Financial services
Deliverable
product features
Required skills
Marketing strategy, campaign planning, sales enablement, market research, data analysis, project management, stakeholder collaboration, brand advocacy, digital fluency, Generative AI tool usage, creative design (Figma), budget tracking.
Preferred skills
Payments or financial institutions experience, senior-level stakeholder management, complex environment navigation.
Technologies
Figma, Generative AI tools (ChatGPT, Microsoft Copilot)
Responsibilities
Support planning and delivery of marketing activities and messaging; create sales enablement collateral and pitch materials; manage relationships with 3rd party agencies; deploy and optimize thought leadership campaigns; research market insights and consumer trends; analyze data to identify opportunities; provide administrative support including purchase order management and budget tracking; define success metrics and KPIs.
Seniority
Individual Contributor