Sr Marketing Specialist
Core
Lead downstream marketing initiatives for the Cardiac Rhythm Management portfolio across India, driving therapy adoption and commercial success.
Role type
Senior Marketing Specialist (Healthcare/Medical Devices)
Builds
Portfolio marketing plans, product launch activities, market development initiatives, and patient awareness campaigns.
Domain
Healthcare / Medical Devices / Cardiac Rhythm Management
Deliverable
product features
Required skills
Portfolio strategy development, market analysis, competitive positioning, pricing strategy, revenue forecasting, budget management, product launch execution, stakeholder engagement, physician engagement, digital campaign management, inventory planning, demand forecasting.
Preferred skills
MBA, experience in cardiovascular therapies, proficiency in Microsoft Excel and PowerPoint, experience leading therapy awareness initiatives, experience working with global teams.
Technologies
Microsoft Excel, Microsoft PowerPoint
Responsibilities
Develop and execute portfolio marketing plans including competitive positioning and pricing strategy; Partner with global marketing teams to adapt regional strategies; Lead product launch activities including clinical messaging and sales enablement; Manage inventory planning and demand forecasting; Conduct market research and competitive analysis; Drive market development and patient awareness initiatives through physician engagement and digital campaigns; Build relationships with key opinion leaders and healthcare stakeholders.
Seniority
Senior, hands-on IC