Owned & Earned Media Lead (Open To Remote)
Core
Strategic storyteller and hands-on content leader planning, creating, and evolving brand presence across owned and earned channels to strengthen reputation and drive growth.
Role type
Senior IC Owned & Earned Media Lead
Builds
Organic social narratives, blog storytelling, website content, whitepapers, webinars, and earned media amplification for Simpson Strong-Tie's building industry solutions.
Domain
Building industry / B2B marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
strategic storytelling, high-quality copywriting across digital formats, social media strategy and execution, content planning and editorial judgment, cross-functional collaboration, data-driven content optimization, community management, PR support, visual asset sourcing and organization, accessibility standards compliance.
Preferred skills
training in social media management or content strategy, experience with partner amplification and influencer collaboration, ability to simplify complex technical topics, creative thinking, strong organizational skills.
Technologies
LinkedIn, Facebook, Instagram, YouTube, SEO tools, content management systems, social listening tools.
Responsibilities
Own organic social strategy and execution across multiple channels; write and publish high-quality social copy and micro-stories; plan, write, and edit blog posts, website landing pages, and whitepapers; support PR initiatives by drafting messaging and amplification assets; source and organize images, graphics, and video clips; define, track, and report owned and earned media KPIs.
Seniority
Senior, hands-on IC
